Over 90% of micro, small, and medium enterprises (MSMEs) run their entire sales operations inside messaging apps like WhatsApp, Instagram, and Facebook. It's where customers discover products, ask questions, negotiate prices, and make buying decisions.
Yet, despite mobile messaging being the primary commercial engine of Sub-Saharan Africa, the transaction checkout remains painfully broken.
Merchants are forced to send manual bank account details, ask buyers to take screenshots of transfer receipts, or redirect customers to external websites where over 70% abandon their carts. A single 3-hour manual inventory check or delayed reply often means a lost customer. This disconnect creates an estimated $120 billion annual friction gap across African informal trade.
John Josiah Sakala, CEO & Founder, ChatCash Holdings Inc., says ChatCash didn't discover this problem in a research paper; 'we lived it'. The company spent months running manual merchant operations on the ground, experiencing firsthand the friction of reconciling manual mobile money transfers, losing orders, and watching hard-working micro-entrepreneurs remain locked out of formal bank credit because their sales left zero verifiable paper trails.
ChatCash, he affirms, was built to cure this problem.
APOMA: Turning chat threads into automated storefronts
ChatCash introduces APOMA (Autonomous Conversational Commerce Operating System), an AI-native engine that brings the entire e-commerce lifecycle directly into the active messaging thread.
Instead of forcing buyers to download third-party apps or leave WhatsApp, ChatCash enables consumers to browse multilingual catalogs, searching product inventory in real-time in English, Kinyarwanda, or French. They can also interact with AI agents for 24/7 automated intent parsing and price negotiations.
Consumers can pay natively by executing instant, secure mobile money (MTN MoMo, Airtel Money) or bank checkouts inside encrypted, tokenized WhatsApp Flow containers. ChatCash also enables instant settlement (T+0), routing funds through national payment switches directly into commercial bank accounts.
More importantly, every transaction processed on ChatCash generates an immutable, cryptographically logged digital trail. For the first time, an informal shoe vendor or boutique owner in Kigali builds a verifiable credit profile that formal financial institutions can underwrite.
Operational scale & regulatory excellence
Without spending millions on customer acquisition, ChatCash proved its commercial unit economics by scaling across 5,000+ merchants in East and Southern Africa.
The company's growth is built on regulatory trust and institutional infrastructure. ChatCash is actively executing its live regulatory pilot with the National Bank of Rwanda (BNR) for in-chat eKash API settlements and native ledger protections, ensuring world-class compliance with personal data protection laws.
Headquartered at Norrsken House Kigali under the Kigali International Financial Centre (KIFC) framework, Rwanda serves as the company's regional operating hub and engineering engine.
ChatCash has also established strategic integration with local agent networks like DDIN, which has 4,000+ agents in Rwanda, as well as cross-border settlement rails via partners like Onafriq and Visa.
Partnering with Ingressive Capital: Fueling the next chapter
As ChatCash moves to accelerate its Pan-African expansion, it has secured investment from Ingressive Capital.
Led by Maya Horgan Famodu, Ali El-Gayar, and a world-class team, Ingressive Capital has consistently backed some of Africa's most transformative technology companies. Their deep Pan-African footprint across West and East Africa aligns with ChatCash's expansion roadmap into Ghana, Nigeria, and regional East African markets.
'We are not trying to change how Africans trade—we are simply empowering how they already communicate,' says Sakala. 'Partnering with Ingressive Capital gives us the strategic leverage, venture network, and capital to scale our conversational commerce operating system to ten thousand micro-merchants over the next 12 months.'
For Ingressive Capital, the investment reflects a broader conviction about how commerce is evolving across the continent. Maya Horgan Famodu, Founder & Managing Partner of Ingressive Capital, had this to say:
'ChatCash is building at the intersection of two powerful shifts in African markets: the migration of commerce into messaging platforms and the formalization of millions of informal businesses. As Africans, we've always loved ordering through conversation — asking questions, negotiating, and knowing there's a person on the other side of the transaction. ChatCash takes that inherently conversational behavior and solves for it at scale.
'We believe this can fundamentally change how merchants sell, collect payments, and build financial histories. What really stood out to us during our diligence was the strength of the customer advocacy we saw, and how broadly this infrastructure can serve B2C businesses. We're excited to support the team as they take this model into more markets across Africa'
Setting the stage for institutional seed round
As ChatCash prepares for its upcoming Institutional Seed Round, the company is expanding its engineering capacity, deepening its integration with it's ultra-low latency AI models, and passporting its Merchant Gateway licensing across multi-currency markets.
'The future of global retail is conversational, and Africa is building the blueprint. To our merchants, partners, and investors, thank you for building with us,' Sakala said.
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