Rwanda partners with Atlético Madrid in first-ever African brand deal #rwanda #RwOT

This historic collaboration marks Atlético de Madrid’s first-ever commercial partnership with an African brand, positioning Rwanda as a key player in global tourism, investment, and sports development.

Atlético de Madrid joins other teams partnering with Rwanda under the 'Visit Rwanda' brand, including Arsenal, Bayern Munich, and PSG.

Commenting on the development, Jean-Guy Afrika, CEO of the Rwanda Development Board, highlighted that this landmark partnership with Atlético de Madrid reflects Rwanda’s strategic ambition to position itself as a premier global hub for investment, tourism, and sports development.

'The Club’s values of resilience, discipline, and excellence closely align with Rwanda’s national ethos and transformation journey. Through this collaboration, we aim to showcase Rwanda as an attractive destination for investors, a unique experience for global travelers, and a platform for nurturing talent and expanding opportunities for young Africans through sport,' he stated.

Rwanda has entered partnership with Atlético Madrid in first-ever African brand deal

Théophile Niyitegeka